Six digital marketing investments nonprofits can make to improve reach

For many nonprofits, digital marketing consists of occasional mass emails, an infrequently updated website and posts on the organization’s social media feeds. But a haphazard approach to digital...

Choosing the best social media platform for your nonprofit

With all the options available, choosing the best social media platform for your nonprofit may be difficult.

Reasons nonprofits can (and should) use LinkedIn

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...

Recognizing partners and sponsors on social media

You have probably heard the saying “it takes a village” in reference to reaching a goal or accomplishing a big task. And, it’s true. In many instances in our personal and professional lives, it...

Four things to remember about social media donors for year-end giving

This year is more than halfway over – and, as the weather starts to cool down, we are all marking our calendars for holidays and planning the final quarter of the business year. Additionally, if...

Four things to remember about social media donors for year-end giving

The year is more than halfway over and as the weather starts to cool down, we are all marking our calendars for holidays and planning the final quarter of the business year. Additionally, if you...

Exploring LinkedIn: A professional's guide to using the social network

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...

Five tips on using images to make your social posts more compelling

Every day, we are bombarded with content. We pass billboards, flip through TV ads and scan social media for interesting information. So many different people and brands are trying to capture your...

A picture is worth 1,000 words: Best practices for social media photos

Every day, we are bombarded with content. We pass billboards, flip through TV ads and scan social media for interesting information. So many different people and brands are trying to capture your...

Preparing your social media for days of celebration

You may occasionally scroll through social media, and think “Wow, there is a day for everything.”