Welcome to the Dot Org Blog!

A trusted source of information, trends and advice for nonprofit leaders, fundraisers and marketing professionals

We know your time is valuable. We also know that the nonprofit sector changes quickly. That's why we take great care in preparing our weekly blog based upon industry trends, questions we've been getting from clients and colleagues, and our own research about what we hope will be valuable.

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Blog posts

Understanding your audience

Marketing Nonprofit consulting

June 22, 2022

Five ways to make sure you understand your nonprofit’s audience

When it comes to marketing, there’s no shortage of tactics and platforms for spreading the word about your nonprofit to...

Dot Org Content Team

Dot Org Content Team

Social media applications on cell phone

Social media Marketing

May 20, 2021

Choosing the best social media platform for your nonprofit

This blog was updated September 2023.

Dot Org Content Team

Dot Org Content Team

Working from home

Marketing Nonprofit consulting

January 21, 2021

Four marketing trends for nonprofits to consider this year

Earlier this month, HubSpot released an article about marketing trends to watch in 2021. These kinds of articles are...

Dot Org Content Team

Dot Org Content Team

Laptop and phone and coffee

Social media Marketing

July 22, 2020

Reasons nonprofits can (and should) use LinkedIn

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand...

Dot Org Content Team

Dot Org Content Team

virutal meeting on laptop

Marketing Nonprofit consulting

March 26, 2020

Staying connected while staying apart

As many people transition from working in the office to working from home, effective communication becomes increasingly...

Dot Org Content Team

Dot Org Content Team

Writing at laptop

Fundraising Grant writing Marketing

October 17, 2019

Writing for audiences in sensitive situations

As you write your appeal letters, grant narrative or marketing copy, you might be wondering how to properly tell your...

Sara Lundenberger - VP, Nonprofit services & operations

Sara Lundenberger - VP, Nonprofit services & operations

Working on laptop

Marketing Quick tips

October 10, 2019

Four tips for effectively communicating with diverse audiences

Knowing and understanding your audience is extremely important. In a past blog post, we talked about best practices for...

Dot Org Content Team

Dot Org Content Team

Working together

Marketing

September 5, 2019

Four tips for ensuring your messaging communicates impact

A common problem for nonprofits is finding meaningful ways to communicate impact to donors. They might find themselves...

Dot Org Content Team

Dot Org Content Team

Marketing

August 8, 2019

Three reasons your nonprofit needs to establish marketing personas

If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building...

Dot Org Content Team

Dot Org Content Team

Man using LinkedIn on tablet

Social media Marketing

August 1, 2019

Exploring LinkedIn: A professional's guide to using the social network

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand...

Dot Org Content Team

Dot Org Content Team

Two people assessing information on computer

Marketing Nonprofit consulting

July 11, 2019

Four reasons your nonprofit should conduct a marketing assessment

Marketing is an importance piece of any organization’s strategic plan. You need to make sure your target markets are...

Dot Org Content Team

Dot Org Content Team

Taking photo of a mural on phone

Social media Design Marketing

July 9, 2019

Five tips on using images to make your social posts more compelling

Every day, we are bombarded with content. We pass billboards, flip through TV ads and scan social media for interesting...

Dot Org Content Team

Dot Org Content Team