Basic digital metrics nonprofits should know and understand

The pandemic has forced many people to do more things online, from grocery shopping to work and many things in between. That familiarity and regularity of being online for consumer goods and...

Choosing the best social media platform for your nonprofit

With all the options available, choosing the best social media platform for your nonprofit may be difficult. You’ve likely interacted with trends on TikTok, connected with distant friends on...

The pandemic and working women - my hope for women in 2021 and beyond

As we pass the halfway mark of International Women’s Month 2021, I feel like our country is making strides toward being back to “normal.” Vaccines have been developed and are becoming more widely...

Forming good working relationships and why it’s important

If I ask you to think about positive work relationships you’ve had in the past, you’d probably say that the projects went smoothly, a lot of work was completed, everyone enjoyed working together,...

The best time to create a plan is now

It’s never too late to plan. Even if know you can’t implement anything until later this year or you aren’t sure where exactly your organization is headed after the chaos of last year, it always...

Four marketing trends for nonprofits to consider this year

Earlier this month, HubSpot released an article about marketing trends to watch in 2021. These kinds of articles are popular every new year, but as organizations continue to navigate the pandemic...

The importance of nonprofit strategic planning during “uncertain” times

Strategic planning during uncertain times may seem like the last thing your nonprofit wants to do or should do. But it is times like now (pandemic, political transitions, etc.) that your...

Ten ways to take care of yourself, your team and your donors in December

We all know that 2020 has been more than a little challenging and we’re ready to write it off and start a new year. But with a few weeks to go until 2021, there are still some things you can do to...

Eight attributes of strong leaders and teams

Throughout my career, I have spent a great deal of time studying leadership. Some of that study was from working and watching my bosses, and the remainder was through reading and listening to...

'Tis the season for giving

When we get close to the end of the year, there are three different things I think about personally: Thanksgiving (my favorite holiday), my upcoming birthday (December 1, in case you are...