Welcome to the Dot Org Blog!

A trusted source of information, trends and advice for nonprofit leaders, fundraisers and marketing professionals

We know your time is valuable. We also know that the nonprofit sector changes quickly. That's why we take great care in preparing our weekly blog based upon industry trends, questions we've been getting from clients and colleagues, and our own research about what we hope will be valuable.

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Blog posts

Marketing

August 8, 2019

Three reasons your nonprofit needs to establish marketing personas

If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building...

Dot Org Content Team

Dot Org Content Team

Man using LinkedIn on tablet

Social media Marketing

August 1, 2019

Exploring LinkedIn: A professional's guide to using the social network

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand...

Dot Org Content Team

Dot Org Content Team

Two people assessing information on computer

Marketing Nonprofit consulting

July 11, 2019

Four reasons your nonprofit should conduct a marketing assessment

Marketing is an importance piece of any organization’s strategic plan. You need to make sure your target markets are...

Dot Org Content Team

Dot Org Content Team

Taking photo of a mural on phone

Social media Design Marketing

July 9, 2019

Five tips on using images to make your social posts more compelling

Every day, we are bombarded with content. We pass billboards, flip through TV ads and scan social media for interesting...

Dot Org Content Team

Dot Org Content Team

Person taking photo

Social media Marketing

July 2, 2019

A picture is worth 1,000 words: Best practices for social media photos

Choosing an appropriate an engaging social media photo is important. Every day, we are bombarded with content. We pass...

Dot Org Content Team

Dot Org Content Team

Consulting with a client

Marketing Nonprofit consulting

June 7, 2019

Three problems a marketing consultant can help you solve

Making the decision to hire a marketing consultant can be a daunting task, especially for small businesses and...

Dot Org Content Team

Dot Org Content Team

Books

Marketing Nonprofit consulting

April 25, 2019

Tips for effectively telling your nonprofit’s story

When discussing a client’s marketing needs, one of the most common requests I receive is for help “telling their...

Dot Org Content Team

Dot Org Content Team

Using social media

Social media Marketing

April 9, 2019

Preparing your social media for days of celebration

You may occasionally scroll through social media, and think “Wow, there is a day for everything.”

Dot Org Content Team

Dot Org Content Team

Nonprofit newsletter tips

Marketing

October 15, 2018

Four ways to make your organization’s newsletters stand out

It's important for your organization's newsletters to stand out. Take a minute to look in your email inbox. There are...

Dot Org Content Team

Dot Org Content Team

Person using phone

Social media Marketing

September 17, 2018

Five ways to make your nonprofit’s social media engaging and effective

Social media is not only an important part of any nonprofit’s marketing plan, but it's also important for it to be...

Dot Org Content Team

Dot Org Content Team

Planning and marketing

Marketing

September 11, 2018

Eight inbound marketing tips for nonprofits

I had the opportunity to spend the week in Boston at the HubSpot INBOUND 2018 conference. I had never heard of this...

Amy Wong, president, Dot Org Solutions

Amy Wong, president, Dot Org Solutions

Newspaper

Marketing

July 16, 2018

Pitching the media without a PR background

At Dot Org, we spend a fair amount of time talking with the media, pitching story ideas for clients and responding to...

Amy Wong, president, Dot Org Solutions

Amy Wong, president, Dot Org Solutions