For many nonprofits, digital marketing consists of occasional mass emails, an infrequently updated website and posts on the organization’s social media feeds. But a haphazard approach to digital...
Understanding and using basic digital metrics can help your nonprofit better understand your audience and get more results. The pandemic forced many people to do more things online, from grocery...
With all the options available, choosing the best social media platform for your nonprofit may be difficult.
As we pass the halfway mark of International Women’s Month 2021, I feel like our country is making strides toward being back to “normal.” Vaccines have been developed and are becoming more widely...
It's important to make sure your work relationships are healthy — after all, we spend a considerable amount of time at work. If I ask you to think about positive work relationships you’ve had in the...
It’s never too late to plan. Even if know you can’t implement anything until later this year or you aren’t sure where exactly your organization is headed, it always helps to have a plan.
Earlier this month, HubSpot released an article about marketing trends to watch in 2021. These kinds of articles are popular every new year, but as organizations continue to navigate the pandemic and...
Strategic planning during uncertain times may seem like the last thing your nonprofit wants to do or should do. But it is times like now (pandemic, political transitions, etc.) that your leadership...
While this year has been challenging, there are still some things you can do to take care of you, your team and your donors before the clock strikes midnight on Dec. 31. Before you write the year off...
Throughout my career, I have spent a great deal of time studying leadership. Some of that study was from working and watching my bosses, and the remainder was through reading and listening to experts...
