Six digital marketing investments nonprofits can make to improve reach

For many nonprofits, digital marketing consists of occasional mass emails, an infrequently updated website and posts on the organization’s social media feeds. But a haphazard approach to digital...

Basic digital metrics nonprofits should know and understand

Understanding and using basic digital metrics can help your nonprofit better understand your audience and get more results. The pandemic forced many people to do more things online, from grocery...

Choosing the best social media platform for your nonprofit

With all the options available, choosing the best social media platform for your nonprofit may be difficult.

The pandemic and working women - my hope for women in 2021 and beyond

As we pass the halfway mark of International Women’s Month 2021, I feel like our country is making strides toward being back to “normal.” Vaccines have been developed and are becoming more widely...

Forming good working relationships and why they're important

It's important to make sure your work relationships are healthy — after all, we spend a considerable amount of time at work. If I ask you to think about positive work relationships you’ve had in the...

The best time to create a plan is now

It’s never too late to plan. Even if know you can’t implement anything until later this year or you aren’t sure where exactly your organization is headed, it always helps to have a plan.

Four marketing trends for nonprofits to consider this year

Earlier this month, HubSpot released an article about marketing trends to watch in 2021. These kinds of articles are popular every new year, but as organizations continue to navigate the pandemic and...

The importance of nonprofit strategic planning during uncertain times

Strategic planning during uncertain times may seem like the last thing your nonprofit wants to do or should do. But it is times like now (pandemic, political transitions, etc.) that your leadership...

10 ways to take care of yourself, team and donors in December

While this year has been challenging, there are still some things you can do to take care of you, your team and your donors before the clock strikes midnight on Dec. 31. Before you write the year off...

Eight attributes of strong leaders and teams

Throughout my career, I have spent a great deal of time studying leadership. Some of that study was from working and watching my bosses, and the remainder was through reading and listening to experts...
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