Leading and planning during a crisis

I’m not an expert in infectious diseases. But I do have more than 25 years of experience in public relations, nonprofit communications and marketing so I understand how to communicate with diverse...

How shaping our workplace culture has transformed our business

There is so much discussion in business circles about building a strong workplace culture. There are hashtags devoted to #workplaceculture, my Google search on workplace culture provided more than...

Lessons learned from my time as a student-athlete

I’ve been a jock my whole life.  Some of my earliest memories are playing basketball in my driveway and running football plays in the backyard with my older brother. As I got older, I played...

Applying improv to life and work

Featured in photo: Members of Amy's improv class at the Beck Center for the Arts. Several months ago, I was having lunch with one of my peers in the fundraising consulting field. And I told him I...

Writing for audiences in sensitive situations

As you write your appeal letters, grant narrative or marketing copy, you might be thinking about how to properly tell your story and engage your audience without alienating the people or community...

Four tips for effectively communicating with diverse audiences

Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get...

Recognizing partners and sponsors on social media

You have probably heard the saying “it takes a village” in reference to reaching a goal or accomplishing a big task. And, it’s true. In many instances in our personal and professional lives, it...

Picking the best vendor partner or contractor for your company

Like most small agencies and consulting firms, we outsource certain types of work to outside vendors or contractors and have vendor partnerships that help us provide services to our clients. It...

Outsourcing work to the best people

Like most small agencies and consulting firms, we outsource certain types of work to outside vendors or contractors and have vendor partnerships that help us provide services to our clients. It...

A year-end appeal checklist

No, it is not too early to think about your year-end appeal. As a matter of fact, it might be a little late. But, if you haven’t started planning – don’t freak out! The following checklist will...