Six digital marketing investments nonprofits can make to improve reach

For many nonprofits, digital marketing consists of occasional mass emails, an infrequently updated website and posts on the organization’s social media feeds. But a haphazard approach to digital...

Basic digital metrics nonprofits should know and understand

The pandemic has forced many people to do more things online, from grocery shopping to work and many things in between. That familiarity and regularity of being online for consumer goods and...

The best time to create a plan is now

It’s never too late to plan. Even if know you can’t implement anything until later this year or you aren’t sure where exactly your organization is headed after the chaos of last year, it always...

The importance of nonprofit strategic planning during “uncertain” times

Strategic planning during uncertain times may seem like the last thing your nonprofit wants to do or should do. But it is times like now (pandemic, political transitions, etc.) that your...

Ten ways to take care of yourself, your team and your donors in December

We all know that 2020 has been more than a little challenging and we’re ready to write it off and start a new year. But with a few weeks to go until 2021, there are still some things you can do to...

Eight attributes of strong leaders and teams

Throughout my career, I have spent a great deal of time studying leadership. Some of that study was from working and watching my bosses, and the remainder was through reading and listening to...

Dot Org launches “Café” to focus on nonprofit professional development

Normally when I write a blog for Dot Org, I focus on a topic related to leadership and/or the nonprofit sector. But today I’m taking a break from our traditional blog format to talk about several...

A year-end appeal checklist

No, it is not too early to think about your year-end appeal. As a matter of fact, it might be a little late. But, if you haven’t started planning – don’t freak out! The following checklist will...

Four ways to make your organization’s newsletters stand out

Take a minute to look in your email inbox. There are probably a few emails from coworkers, maybe some from friends and family. I’d guess, however, that most of your inbox is filled with product...

Now is the time to start your individual giving program

Facts and statistics found at Giving USA There are nearly 87,000 grant-making foundations in the U.S. and they give more than $60 billion every year. While these numbers sound amazing and explain...