I’m not an expert in infectious diseases. But I do have more than 25 years of experience in public relations, nonprofit communications and marketing so I understand how to communicate with diverse...
I’ve been a jock my whole life. Some of my earliest memories are playing basketball in my driveway and running football plays in the backyard with my older brother. As I got older, I played...
Like most small agencies and consulting firms, we outsource certain types of work to outside vendors or contractors and have vendor partnerships that help us provide services to our clients. It...
A common problem for nonprofits is finding meaningful ways to communicate impact to donors. They might find themselves recycling the same stories or regurgitating the same statistics. At the end...
Every day, we are all impacted by a nonprofit in our community, whether we know it or not. I pass through Zoar, which is preserved by a nonprofit. I walk my dog, Lucy, who I rescued from a...
If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer...
Note from Amy: There is an endless amount of information available to nonprofits and we know how hard it is to get through it all, let alone use it to improve your organization. Our Dot Org...
Dot Org Solutions has two areas of focus – fundraising consulting and marketing. Last week, Kayleigh Fladung, our marketing and PR services manager, talked about our marketing assessments. Those...
Fundraisers tend to focus on what’s next - and not on what’s happened. After all, your board or executive director expect you to accomplish the fundraising work of three people with less than...
Nonprofit leaders must pay attention to many details – numbers served, outcomes, staffing percentages, budgets and dollars raised. In our work at Dot Org, however, we often find that leaders...
