Tips for effectively telling your nonprofit’s story

When discussing a client’s marketing needs, one of the most common requests I receive is for help “telling their story.” While storytelling has quickly become a buzz word in the marketing world,...

Preparing your social media for days of celebration

You may occasionally scroll through social media, and think “Wow, there is a day for everything.”

Five ways to make your nonprofit’s social media engaging and effective

Social media is an important part of any organization’s marketing plan and implementation. Sites like Facebook, LinkedIn, Twitter, Instagram and more allow people to form connections, learn more...

Five ways to make your nonprofit's social media engaging and effective

Social media is an important part of any organization’s marketing plan and implementation. Sites like Facebook, LinkedIn, Twitter, Instagram and more allow people to form connections, learn more...

Eight inbound marketing tips for nonprofits

Last week, I had the opportunity to spend the week in Boston at the HubSpot INBOUND 2018 conference. Less than a month ago, I had never heard of this conference. But, when the opportunity came up...

Pitching the media without a PR background

At Dot Org, we spend a fair amount of time talking with the media, pitching story ideas for clients and responding to media inquiries. Although our team has quite a few years of experience among...

Let’s talk about brands

We all know and are familiar with lots of brands, but what exactly does that word mean? How does an organization develop and curate a brand, and how do they share the story and meaning behind that...