Recognizing partners and sponsors on social media

You have probably heard the saying “it takes a village” in reference to reaching a goal or accomplishing a big task. And, it’s true. In many instances in our personal and professional lives, it...

Four tips for ensuring your messaging communicates impact

A common problem for nonprofits is finding meaningful ways to communicate impact to donors. They might find themselves recycling the same stories or regurgitating the same statistics. At the end...

Three reasons your nonprofit needs to establish marketing personas

If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer...

Exploring LinkedIn: A professional's guide to using the social network

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...

Four reasons your nonprofit should conduct a marketing assessment

Marketing is an importance piece of any organization’s strategic plan. You need to make sure your target markets are not only aware of who you are and what you do, but how they can (and why they...

Five tips on using images to make your social posts more compelling

Every day, we are bombarded with content. We pass billboards, flip through TV ads and scan social media for interesting information. So many different people and brands are trying to capture your...

A picture is worth 1,000 words: Best practices for social media photos

Every day, we are bombarded with content. We pass billboards, flip through TV ads and scan social media for interesting information. So many different people and brands are trying to capture your...

Three problems a marketing consultant can help you solve

Making the decision to hire a marketing consultant can be a daunting task, especially for small businesses and nonprofits who are working with tight timelines and budgets. Making sure you...

Five tips for using social media marketing during an event

If you have ever attended an industry conference, networking event or even an extravagant party, you may have been able to follow event activities on social media. Thanks to hashtags, Facebook...

Step 3: How to market grant awards and steward funders

This is the final post in a series of three blogs the Dot Org team is writing on grants.