Six digital marketing investments nonprofits can make to improve reach

For many nonprofits, digital marketing consists of occasional mass emails, an infrequently updated website and posts on the organization’s social media feeds. But a haphazard approach to digital...

Basic digital metrics nonprofits should know and understand

The pandemic has forced many people to do more things online, from grocery shopping to work and many things in between. That familiarity and regularity of being online for consumer goods and...

Choosing the best social media platform for your nonprofit

With all the options available, choosing the best social media platform for your nonprofit may be difficult.

Four marketing trends for nonprofits to consider this year

Earlier this month, HubSpot released an article about marketing trends to watch in 2021. These kinds of articles are popular every new year, but as organizations continue to navigate the pandemic...

The Dot Org Solutions team describes their versatile career paths

The staff at Dot Org Solutions was asked to reminisce on their versatile career paths and describe them in one word.

Reasons nonprofits can (and should) use LinkedIn

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...

Managing social media in a crisis

There is no question that 2020 has been a year we won’t soon forget. And if you are tasked with managing social media in a crisis, or multiple crises as we are seeing this year, it is hard to...

Staying connected while staying apart

As many people transition from working in the office to working from home, effective communication becomes increasingly important. Nonprofits are responsible for communicating with many different...

Writing for audiences in sensitive situations

As you write your appeal letters, grant narrative or marketing copy, you might be thinking about how to properly tell your story and engage your audience without alienating the people or community...

Four tips for effectively communicating with diverse audiences

Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get...