LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...
There is no question that 2020 has been a year we won’t soon forget. And if you are tasked with managing social media in a crisis, or multiple crises as we are seeing this year, it is hard to...
As many people transition from working in the office to working from home, effective communication becomes increasingly important. Nonprofits are responsible for communicating with many different...
As you write your appeal letters, grant narrative or marketing copy, you might be thinking about how to properly tell your story and engage your audience without alienating the people or community...
Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get...
You have probably heard the saying “it takes a village” in reference to reaching a goal or accomplishing a big task. And, it’s true. In many instances in our personal and professional lives, it...
A common problem for nonprofits is finding meaningful ways to communicate impact to donors. They might find themselves recycling the same stories or regurgitating the same statistics. At the end...
If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer...
LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...
Marketing is an importance piece of any organization’s strategic plan. You need to make sure your target markets are not only aware of who you are and what you do, but how they can (and why they...
