For many nonprofits, digital marketing consists of occasional mass emails, an infrequently updated website and posts on the organization’s social media feeds. But a haphazard approach to digital...
Understanding and using basic digital metrics can help your nonprofit better understand your audience and get more results. The pandemic forced many people to do more things online, from grocery...
With all the options available, choosing the best social media platform for your nonprofit may be difficult.
Earlier this month, HubSpot released an article about marketing trends to watch in 2021. These kinds of articles are popular every new year, but as organizations continue to navigate the pandemic and...
The staff at Dot Org Solutions was asked to reminisce on their versatile career paths and describe them in one word.
LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...
There is no question that 2020 has been a year we won’t soon forget. And if you are tasked with managing social media in a crisis, or multiple crises as we are seeing this year, it is hard to figure...
As many people transition from working in the office to working from home, effective communication becomes increasingly important. Nonprofits are responsible for communicating with many different...
As you write your appeal letters, grant narrative or marketing copy, you might be wondering how to properly tell your story for audiences in sensitive situations. Questions like these become very...
Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get to...
