Four tips for effectively communicating with diverse audiences

Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get...

Outsourcing work to the best people

Like most small agencies and consulting firms, we outsource certain types of work to outside vendors or contractors and have vendor partnerships that help us provide services to our clients. It...

A year-end appeal checklist

No, it is not too early to think about your year-end appeal. As a matter of fact, it might be a little late. But, if you haven’t started planning – don’t freak out! The following checklist will...

Four things to remember about social media donors for year-end giving

This year is more than halfway over – and, as the weather starts to cool down, we are all marking our calendars for holidays and planning the final quarter of the business year. Additionally, if...

Three operational changes leaders must make to propel their business

I believe the best way to propel your nonprofit or small business is to look for methods to improve your operations. When your systems and day-to-day items are working well, you can better deal...

Celebrate National Nonprofit Day your way

Every day, we are all impacted by a nonprofit in our community, whether we know it or not. I pass through Zoar, which is preserved by a nonprofit. I walk my dog, Lucy, who I rescued from a...

Three reasons your nonprofit needs to establish marketing personas

If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer...

Exploring LinkedIn: A professional's guide to using the social network

LinkedIn is a great tool, but many employees of nonprofit organizations and small businesses do not fully understand its benefits. This is due to a variety of factors, including limited brand...

Five things nonprofits should consider when planning for 2020

Note from Amy: There is an endless amount of information available to nonprofits and we know how hard it is to get through it all, let alone use it to improve your organization. Our Dot Org...

Four reasons a Fundraising Readiness Assessment™ may be right for you

Dot Org Solutions has two areas of focus – fundraising consulting and marketing. Last week, Kayleigh Fladung, our marketing and PR services manager, talked about our marketing assessments. Those...