Kayleigh Stauffenger, manager of marketing and PR services, Dot Org Solutions

Kayleigh is passionate about using her skills to elevate nonprofits and small businesses’ presence in the community. With past experiences in both the for-profit and nonprofits sectors, she develops creative, thoughtful and target strategies and solutions for her clients, all of which aim to highlight their unique stories, missions and impact on the community.
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Recent Posts

Staying connected while staying apart

As many people transition from working in the office to working from home, effective communication becomes increasingly important. Nonprofits are responsible for communicating with many different...

Four tips for effectively communicating with diverse audiences

Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get...

Four tips for ensuring your messaging communicates impact

A common problem for nonprofits is finding meaningful ways to communicate impact to donors. They might find themselves recycling the same stories or regurgitating the same statistics. At the end...

Three reasons your nonprofit needs to establish marketing personas

If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer...

Four reasons your nonprofit should conduct a marketing assessment

Marketing is an importance piece of any organization’s strategic plan. You need to make sure your target markets are not only aware of who you are and what you do, but how they can (and why they...

Three problems a marketing consultant can help you solve

Making the decision to hire a marketing consultant can be a daunting task, especially for small businesses and nonprofits who are working with tight timelines and budgets. Making sure you...

Step 3: How to market grant awards and steward funders

This is the final post in a series of three blogs the Dot Org team is writing on grants.

Tips for effectively telling your nonprofit’s story

When discussing a client’s marketing needs, one of the most common requests I receive is for help “telling their story.” While storytelling has quickly become a buzz word in the marketing world,...